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In-Demand Nonprofit Marketer
Welcome To Ad Grant Coaching
Start Here (1:18)
House Keeping
All Course Documents
Do These Before Starting The Course
Accessing Your Google Search Grant (2:31)
Logging Into Google Adwords (2:10)
Download Google Adwords Editor (3:22)
Download Keywords Everywhere (2:08)
Subscribe To My YouTube Channel
Introduction To Google Advertising
What Is Google Advertising (3:19)
Why Google Advertising (2:46)
The Structure Of Your Search Account (3:59)
Introduction To Google Search Grants
Search & The Marketing Funnel (4:55)
Importance Of Your Organisation's Website (4:28)
How Your Grant Can Help Your Organisation (1:55)
Key Differences Between Paid & Grant Account (2:20)
Laying The Foundation
Understanding Your Why (3:16)
Setting Goals (4:30)
The Grant Mindset (2:34)
Grant Goals (4:59)
Introduction To Keyword Research
Keyword Overview (7:40)
Negative Keywords (3:54)
How To Perform Keyword Research
Introduction To Excel (3:59)
Download Screaming Frog For Landing Pages (3:10)
Generic Keyword Research - Landing Page Method (9:52)
Generic Keyword Research - Keyword Dump Method (4:57)
Keyword Research With Chat GPT
Brand Keyword Research (3:09)
YOUR TURN - Task #1 Perform Keyword Research (1.5 Hours)
Campaign Structure
Sorting Your Keywords With Chat GPT
YOUR TURN - Task #2 Sort Keywords (15 Minutes)
Uploading Campaigns
Brand & Generic Campaign Builds (13:29)
Upload Campaigns Using Editor (14:28)
YOUR TURN - Task #3 Build & Upload Campaigns Using Editor (1 Hour)
Introduction To Advertisements
Introduction To Advertisements (4:21)
Your Grant Advertisements (3:21)
Ad Copy Best Practise (2:20)
Ad Copy Tips (2:52)
Creating & Uploading Advertisements
Ad Copy Success Formula (5:18)
YOUR TURN - Task #4 Create Brand & Generic Sample Advertisement (15 Mins)
Create & Build Advertisements In Excel (8:39)
YOUR TURN - Task #5 Create & Build Advertisements (1 Hour)
Upload Advertisements Into Editor (4:45)
YOUR TURN - Task #6 Upload Advertisements (20 Mins)
Introduction To Extensions
Intro To Extensions (7:22)
YOUR TURN - Task #7 Write Your Own Extensions (15 Mins)
Adding Extensions Into Adwords (3:21)
YOUR TURN - Task #8 Add Extensions In Adwords (30 Mins)
How To Measure Success
Website Conversions (17:32)
YOUR TURN - Task #9 Plan Out Website Conversions (1 Hour)
Introduction To The Tech
Your Grant Goal Flow (4:21)
Google Tag Manager (5:34)
Creating A New Google Analytics 4 Account (7:01)
Migrating Universal Analytics to Google Analytics 4 (3:57)
Linking GA4 & Google Ads (1:29)
YOUR TURN - Task #10 Implement Google Tag Manager, GA4 & Link Platforms (1 Hour)
Setting Up Conversions
Enhanced Measurements (7:47)
The Conversion Process (6:52)
Page View Conversion (4:57)
Button Click Conversion & Importing To Google Ads (22:34)
YOUR TURN - Task #11 Set Up Conversions (2 Hours)
Calls From Ads Conversion (3:06)
How To Stay Compliant
Compliance Overview (2:52)
Time-Saving Rule (4:04)
YOUR TURN - Task #13 Set Up Compliance Rule (5 Mins)
How To Keep Your Account Healthy (Optimisations)
(Start Here) Access The Document
Set Up Your Columns
Get Comfortable With Segments
Check On Performance
Search Keyword Improvements
Check Automated Rules
Quality Control Negative Keyword List
Add Negative Keywords
Add New Keywords
Check Ad & Keyword Approvals
Check Extension Approvals
Adjustments (Not Bid Adjustments)
Check Google Recommendations
YOUR TURN - Task #10 Implement Google Tag Manager, GA4 & Link Platforms (1 Hour)
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