Course Curriculum
Welcome To Ad Grant Coaching
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Do These Before Starting The Course
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Introduction To Google Advertising
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Introduction To Google Search Grants
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Laying The Foundation
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Introduction To Keyword Research
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How To Perform Keyword Research
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- Introduction To Excel (3:59)
- Download Screaming Frog For Landing Pages (3:10)
- Generic Keyword Research - Landing Page Method (9:52)
- Generic Keyword Research - Keyword Dump Method (4:57)
- Keyword Research With Chat GPT
- Brand Keyword Research (3:09)
- YOUR TURN - Task #1 Perform Keyword Research (1.5 Hours)
Campaign Structure
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Uploading Campaigns
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Introduction To Advertisements
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Creating & Uploading Advertisements
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- Ad Copy Success Formula (5:18)
- YOUR TURN - Task #4 Create Brand & Generic Sample Advertisement (15 Mins)
- Create & Build Advertisements In Excel (8:39)
- YOUR TURN - Task #5 Create & Build Advertisements (1 Hour)
- Upload Advertisements Into Editor (4:45)
- YOUR TURN - Task #6 Upload Advertisements (20 Mins)
Introduction To Extensions
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How To Measure Success
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Introduction To The Tech
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Setting Up Conversions
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How To Stay Compliant
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How To Keep Your Account Healthy (Optimisations)
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- (Start Here) Access The Document
- Set Up Your Columns
- Get Comfortable With Segments
- Check On Performance
- Search Keyword Improvements
- Check Automated Rules
- Quality Control Negative Keyword List
- Add Negative Keywords
- Add New Keywords
- Check Ad & Keyword Approvals
- Check Extension Approvals
- Adjustments (Not Bid Adjustments)
- Check Google Recommendations